MAXIMIZE RETURN

Maximizing Return on Sales
Case Study for SCORPIO™

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CHALLENGE

Client requested SCORPIO™ to rescore the database to look for areas of opportunity to reduce reinvestment without compromising its performance.
 
 

STRATEGY & EXECUTION

SCORPIO™ rescored the database by projected level of incremental gain and ideal reinvestment rate to maintain visitation rates.

SCORPIO™ mailed the revised offer strategy on time and within 5% of its previous mail quantity.

MEASURABLE RESULTS

The mail performed as expected by reducing the redemption reinvestment rate from 20% range to lower teens.
Most importantly, the percent of incremental increased from 33% to 35%.

This metric means that of the guests that participated due to the mailer, a greater percent of them were bringing “new money” or growing market share, satisfying the direct mail’s primary objective.

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GET IN TOUCH WITH SCORPIO™

Email IconEMAIL  •  scorpio@gpmarketinginc.com
LOUISIANA
7225 Fern Ave, Suite 100 Email Icon
Shreveport, LA 71105
318.424.2676
TEXAS
3200 Troup Hwy, Suite 340 Email Icon
Tyler, TX 75701
318.424.2676